How to Know if a 
Podcast Publicist is Right for Your Business

A guide to help you understand the (massive) opportunity that comes with being a guest on a podcast, and the questions to ask when deciding to hire a publicist to help you get booked

By Christina Lenkowski


If you're reading this, it's likely because you're trying to decide if being a guest on other people's podcasts is your next, best marketing move - and if so, how you'll get started.

As we all well know, in the online business world there are hundreds of others competing with you to be the go-to expert of your field... getting your name out there as a reliable professional might feel impossible.

In order to get the business success you deserve, your name needs to be recognizable as reliable and trustworthy.

But how do you get there?

One of the easiest, most effective ways to get there is by guesting on other people's podcasts! Podcasts will get the word out to a whole audience of new people about who you are and what you do. With my professional publicist help, you can get to the top of your industry in no time.


My Experience as a Struggling Professional

As an online entrepreneur, I did everything I was taught to try to push myself to the top of the industry... I paid for advertisements, I optimized my content, and I networked on social media like crazy. No matter what I tried, no one seemed to be hearing my name (and they certainly weren't buying my products). I was stuck in a rut, confused about how to build my business to where it needed to be.

I knew I needed to get the publicity for my own services that I was generating for my 1:1 clients. With the rise of popularity in podcasts, I decided to try my hand at landing a spot as a podcast guest. If people were listening to podcasts so often, there was a good chance that hearing my name would get them interested in being a customer. And it did!

Being a podcast guest has helped me get my name out in the industry. After being a guest on a few podcasts, I began to see a rise in customers and interest. I was invited to guest on several other podcasts, as well as invited to teach in online events and masterminds. I’m now one of the go-to experts in my field, and have featured on podcasts such as Her Empire Builder, Enneagram & Coffee and many more (over 50 to be exact!).

You deserve the same recognition that I found in my field. If you’re here reading this, there’s no doubt in my mind that you’re ready to hire a podcast publicist!

What is a Publicist and Who Needs One?

As a publicist, my job with clients is to generate and manage publicity - and for me specifically, publicity as it relates to podcasts.

Publicists are perfect for any professionals looking for a boost in their sales or engagement. If you’re searching for a way to reach your target customers, a publicist is what you need. As your podcast publicists, my team and I will work closely with you to help you find the new audiences that you’ve been looking for. Consider hiring a publicist if you are:

  • A business looking for growth. Publicists are perfect for gaining growth in your business, including in engagement, customer retention and new customers.
  • An expert who just can’t seem to get your name out there. If you’re struggling with popularity, a publicist can help you get your name circulating in the right areas.
  • Anyone who refuses to settle for mediocre publicity. You may already have some publicity in your field as a business (I can't tell you how many people come to me having been invited on one or two misaligned podcasts) . Don’t settle for mediocrity. Push yourself to the top with the help of an expert!
  • Service providers, authors, creators, coaches, or online business owners. Do you want to be the go-to expert in your field? Build credibility? A publicist can assist you no matter what line of business you’re in.
  • Any and all professionals looking to be the best they can be. Ready to prove that you’re the best at what you do? Hire a publicist!

Anyone can benefit from a publicist.
Even if your business is doing well, it can always do better.
Hiring a publicist is only going to provide you more benefits than you already have.
Still not convinced?
Let the statistics speak for themselves:

One published piece of media content can generate 30% more growth for your company or services


21% of media consumers and mobile device owners listen to podcasts regularly

Over half of podcast listeners are willing to buy a service or product after hearing about it on a podcast

What Is Podcast Publicity Going to Do for You?

Although it’s a somewhat new concept, podcast publicity is perfect for skyrocketing awareness, raising engagement and generating new customers. A publicist like myself is going to be able to help you:

  • Get your name known
  • Convince customers you’re trustworthy
  • Get customers interested in what you can do for them
  • Land a feature on important, noteworthy podcasts 
  • Define your name as a recommended expert

After beginning my podcast journey, I’ve been featured on multiple noteworthy sites, podcasts, and events, including being named one of Medium's "Top 10 PR Professionals to Follow on LinkedIn."

I can promise you a spot on at least 24 podcasts as well as a boost in your business’s or service’s publicity.

What Questions Should You Ask When Deciding to Hire a Publicist?

Hopefully you’re convinced at this point that hiring a publicist is the right choice for you. However, there’s hundreds of publicists out there. How do you know who is the right fit for your needs? Consider asking:

  • What does success look like for you?
  • How are you going to measure success?
  • When should I expect to see success?
  • What are examples of your success?
  • What can you guarantee me from your services?
  • What other campaigns or businesses have you worked with in my particular field?
  • Do you have testimonials from past clients?

A good, successful publicist is going to be able to answer all of these questions with evidence and support. A publicist that has done well in their field will have past client reviews to be able to support their answers and provide evidence of a job well done. No good publicist will ever shy away from providing you with evidence of their work!

My Podcast Publicist Services

Now that you’ve decided to pursue hiring a publicist to assist you, it’s time to research if my Podcast Pitch Broker service is what you need. Take a look at what's included below and book a call to discuss further - it's time for you to start maximizing your publicity and growing customer engagement and sales! 

Consider my services, including:

One-on-one support

We've always got your back! In addition to our kickoff call at the beginning of our time working together, me and my team are available to answer questions and give feedback. We also make sure that all of your booking-related information is available in one easy-to-access spot!

Consider my services, including:

Brainstorming potential podcast topic ideas.

Coming up with what you’re interested in talking about on a podcast is hard. You can’t just discuss a broad idea -- it has to be compelling and specific to your niche. I’ll guide you through the brainstorming process with the help of my experience and expertise, Then we write - and send - the actual pitch!

Lead you through the “guesting” process.

Being a guest on a podcast takes some effort to put your best foot forward and maximize the effectiveness of the interview. 

Land a booking on at least 24 podcasts. 

I can assure you a spot as a guest on 24 different podcasts, all in your field or expertise. With my connections and publicist expertise, your name will be known in no time.

Find Your Success with Me Today!

You deserve to be the go-to expert in your field. As a professional, you’ve worked hard to get where you are today. I can guarantee that you’ll get results when you work with me!